As the most reliable and balanced news aggregation service in the world, RWN offers the following information published by Morning Consult
A new report from Morning Consult reveals consumer opinions of Nike have shifted rapidly since announcing their new campaign with former NFL quarterback Colin Kaepernick. Across nearly every demographic, perceptions of Nike’s brand have fallen, including among key consumer groups.
The report features over 8,000 interviews conducted among American adults, including 1,694 interviews pre-campaign launch (8/26/18 – 9/3/18) and 5,481 interviews post-campaign launch (9/4/18 – 9/5/18). Additionally, Morning Consult conducted a study among 1,168 adults in the U.S. about Nike’s ad and the decision to choose Kaepernick as the face of the campaign.
Nike’s Favorability Drops by Double Digits: Before the announcement, Nike had a net +69 favorable impression among consumers, it has now declined 34 points to +35 favorable.
No Boost Among Key Demos: Among younger generations, Nike users, African Americans, and other key demographics, Nike’s favorability declined rather than improved.
Purchasing Consideration Also Down: Before the announcement, 49 percent of Americans said they were absolutely certain or very likely to buy Nike products. That figure is down to 39 percent now.
The Effect on the NFL Seems Small, For Now: Forty percent of consumers said Nike’s campaign does not make them more or less likely to watch/attend NFL games — 21 percent said more likely and 26 percent said less likely (14 percent didn’t know).
Nike’s Reputation Takes A Hit Overall and Across Key Demographics
Before Kaepernick was revealed as the face of Nike’s campaign, only two percent of Americans reported hearing something negative about Nike. After the launch, that jumped to 33 percent. As the negative buzz set in, consumer sentiment followed, with favorability and purchasing consideration dropping.
Calls for boycotts have drawn heavy media attention, and Morning Consult’s data suggests they may be more than empty threats. Among Republicans, those likely to purchase Nike goods dropped from 51 percent to 28 percent.
Americans Divided on Nike’s Selection of Colin Kaepernick as Face of “Just Do It” Campaign, Nike Customers Generally Support Decision
In addition to the brand tracking data detailed above, Morning Consult ran a nationally-representative poll specifically about the campaign ad to gauge awareness of the campaign and how it is affecting the company’s brand.
The survey finds that Nike’s campaign made immediate waves, with 61 percent of respondents saying they had heard a lot or some news about it.
Americans are split on how appropriate the ad campaign is, as 39 percent of consumers said it was appropriate to make him the face of their campaign, while 38 percent said inappropriate. Fifty percent of those who said they wear Nike at least once a month support the decision, compared with 30 percent who do not.
Along with being split on the appropriateness of the campaign, there was also a divide on the question of whether or not Nike’s intentions were pure or if they just wanted publicity.
The Effect on the NFL Seems Small, For Now
Ahead of the regular season kickoff game on September 6, when Nike plans to debut the Kaepernick ad, Morning Consult’s survey suggests that the impact of the ad on the NFL’s viewership will be minimal for now.
Forty percent of consumers said Nike’s announcement does not make them more or less likely to watch or attend NFL games — 21 percent said more likely and 26 percent said less likely (14 percent didn’t know). Keep Reading
LeBron Confesses To Being Racist And Proud In Nasty Warning To ‘White People’ In America
Lebron James is the poster boy NBA player famously known for having a freakish talent on the court, but also by being the guy who constantly switches teams, flops on the court like a soft loaf of bread, complains about air conditioning, does not have as many championship rings as Michael Jordan, isn’t clutch in the playoffs, not fully funding the “Promise” school that uses him as their advertisement, and now he has a bizarre message about white people that might have some fans and haters wondering what’s going on with the mega-rich athlete.
James is making moves in the off-season with his mostly taxpayer-funded public school, which seems to be a public school giving away bikes as a gimmick and maybe some tuition money, but how sustainable is that over the long-run? He’s also making headlines another way by admitting that he didn’t really seem to like white people and viewed them “suspiciously” as well as not wanting to be around them.
Sounds a little bit racist, right? Part of why he says this is because he was raised by a family who might now be considered racist as the upbringing he had seemed centered on thinking that white people were no good. I’m pretty sure Lebron James isn’t 80-years-old and a victim of the era where black and white people used different water fountains, but maybe his parents were still mentally stuck in that racist era that people are ashamed of, but are now happy to be beyond that nonsense.
“NBA star LeBron James recently admitted that, due to his upbringing, he initially viewed whites suspiciously, and did not want to be around white people until he learned to give them a chance.
“James made his admission on HBO’s The Shop talk show saying that when he first began attending an exclusive, mostly white, private high school in Akron, Ohio, he was not very keen on having to talk to white people, according to TMZ.
“In fact, James says that when he first started attending the school, he did not want to make any white friends among his classmates.
“Took me a while to adjust to it … I was like, I’m not f*cking with white people, that was my initial thought to white America,” James admitted.
“The newly minted Los Angeles Laker admitted that his “institutionalized” upbringing in the black community taught him that whites did not want what was best for him.
“I’m going to this school to play ball, and that’s it,” James said of his introduction at 14 years of age to white people. “I don’t want nothing to do with white people, I don’t believe that they want anything to do with (me),” he said. “Me and my boys we going to high school together and we here to hoop.”
“It took me a little while to kind of adjust to it,” James added.
“But, Maverick Carter, James’ business partner and friend, added that by the end of that first year, James’ friends from the hood and his new white friends from school were all enjoying each other’s company on a regular basis.”
Are people still raising their kids in an institutionalized way? Perhaps. Are people in urban areas less focused on education and more focused on looking cool and being popular? Absolutely. When there are households with eight children by multiple men and the woman refuses to work, and the men have taken off, and no one is there to raise the children properly or instill any concept of “education is important,” then what chance do those kids have? If they’re not talented like Lebron James, then they have no chance at life and end up living a lifestyle riddled with crime and low grades and thinking cops are out to get them. That’s how a lot of children in urban environments are raised and it’s sad.
Not every kid will be a freakish athlete like Lebron. Maybe one in every million becomes a pro athlete, so there’s basically no chance and anyone dreaming about it is wasting their time.
Is Lebron James racist now? Doubtful. He probably grew out of that once he realized that we are no different. Our talents might vary, but we are all humans. Maybe Lebron finally realized that, but maybe not.
Out of all the gimmicky things he has done and all the whining, this is the first time that I’ve actually had any respect for him. For him to admit this was a pretty big thing to own up to. For once Lebron James was likable because he was extremely honest about his upbringing, even if it was embarrassing and controversial.
However, as soon as I’m done writing this, then I’ll go back to being a hater again.
I can see through his gimmicks and inability to be loyal to a city with his talent. That’s something we didn’t have to worry about with Michael Jordan, which is why Lebron won’t ever be the greatest.
NFL Team Replaces American Flag With Enraging New Version – Grossly Unacceptable
As TV ratings dwindle, stadiums suffered from low attendance this weekend – as photos of thousands of empty seats make their way around social media, and football season gears up, players choosing to take a knee in protest during the National Anthem shows no sign of abating. Meanwhile, the NFL itself continues to be utterly tone-deaf to the majority of America.
A recent NBC News/Wall Street Journal poll found that 54% of Americans polled believe kneeling during the National Anthem is inappropriate. Only 44% state they do not mind the kneeling players, according to the Washington Times. The poll revealed that those that no longer choose to follow the NFL as a result of the protest had grown by 10% since the last time the poll was taken in 2014.
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Even as much of the mainstream media and sports media alike continue to loudly support protests and players insist that it is their First Amendment right to conduct them, it appears that for all intents and purposes they have failed to convince the rest of America of their message. Many have chosen to simply tune out rather than continue to support what they view as complete disrespect for combat veterans, the fallen and their families.
Those choosing to protest and their supporters insist that the protests are not about any offense to the military but while perhaps they do not intend to do so, that is exactly what they are doing. And, since the NFL’s future depends on selling overpriced ad spots to massive corporations looking for a consistent number of eyeballs, alienating any group of viewers, for whatever reason, is just bad for business.
Consistent with the tone-deaf message of the NFL, the Green Bay Packers management made an epic blunder in their recent choice to display a rather odd looking variation on the American flag. During the pre-game ceremony, Green Bay Packers displayed a made-up version of the American flag during the National Anthem, which was three solid color stripes with the blue stripe containing the stars.
Social media exploded with those fans that still choose to follow the NFL and the Packers with commentary ranging from that “what in the world is that?” to “that’s not my flag!”
— Jeff Bonilla (@jeff_bonilla18) September 30, 2018
The message was loud and clear. That is not the American flag and the Green Bay Packers should get rid of this banner immediately. Perhaps this might be the one occasion where taking a knee during the National Anthem might be acceptable and appropriate?
Pictures of the pregame ritual before the Green Bay Packers-Buffalo Bills matchup on Sunday went viral after several fans at Lambeau Field snapped photos of a red, white and blue flag with modified stars and stripes.
Either way, it seems Green Bay got the message as the team announced directly after the game that it will no longer use the “banner,” according to Fox 11.
— steve 🏴 (@Stevee5) September 30, 2018
As the local news affiliate reports:
“During the National Anthem, the team used a red, white and blue banner. The banner had stars on the blue stripe.
“It’s not American, not American at all,” said Sandy Austin. “There are a lot of people who have quit the NFL because of the pre-game stuff and all that’s going on.”
“In a statement, Packers spokesman Aaron Popkey said the banner was not meant to represent the American flag.
“‘The banner used during Sunday’s pregame ceremony supplemented the three U.S. flags on the roof of the stadium and the flag carried by the color guard on the field. We’ve used such displays from time to time in the past when other pregame elements take up a significant portion of the field. To avoid causing confusion, we will not be using such displays in the future.'”
The #GreenBayPackers used this for the #American flag in pregame festivities! I guess it’s not enough to disrespect the flag by kneeling now the @NFL allows a team to completely reconstruct our national flag! Reason enough to #BoycottTheNFL! @RealJamesWoods @realDonaldTrump pic.twitter.com/xSln7G2qgV
— John Cremeans (@JCremeans) September 30, 2018
According to Packers management, the University Of Wisconsin marching band featured approximately 200 members and they claim the marching band took up too much of the field to unveil the entire full American flag.
But that explanation was not flying for many Americans and the Green Bay Packers will no longer use the fictional flag banner. For the most part, the Packers have not chosen to actively participate in the “take the knee” protests during the National Anthem though they did choose to lock arms during one Thursday night game last season.
— David Croom (@dailycallout) September 30, 2018
NFL franchise owners’ support for the “take the knee” protests appear to be very much contingent on ratings and revenues, and many believe they will only continue to tolerate the protests as long as they do not negatively impact the bottom line. Case in point, the almost immediate decision to cease using the pseudo-flag in the representation of America.
NFL owners are nothing if not businessmen, so as Americans continue to hit them in their wallets by voting with their dollars, choosing to tune out or simply not attend the games, nothing is likely to change. Until attendance declines precipitously or it can be determined that the protests have directly impacted the bottom line and/or a corresponding decline in television ratings, they are unlikely to put their foot down.
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